YuCell Fibre Blend

• Cellulose – Supports digestion by gently assisting the passage of hairballs through the digestive tract.
• Yucca Extract – Helps reduce stool and litter box odour.
• Beet Pulp – A well-balanced fibre source that promotes satiety, helping pets feel fuller for longer.

Maintaining a Healthy Weight

Optimised protein and fat levels help adult cats maintain an ideal weight while supporting overall well-being.

Naturally Nourishing Nutrition

Enriched with NinjinFibre®, an Australian-grown carrot fibre that acts as a prebiotic to support gut health by encouraging the growth of beneficial gut bacteria. This natural ingredient is also rich in flavonoids and polyphenols, which may aid digestion and contribute to immune function.

Comprehensive Nutritional Support

A carefully crafted blend of 19 essential vitamins and minerals, enhanced with prebiotic fibre and nutrient-dense superfoods for optimal feline health.

Innovative Kibble with Freeze-Dried Raw

Their advanced kibble design infuses raw Australian meat with functional nutrients, finished with premium freeze-dried raw lamb pieces. The freeze-drying process locks in vital nutrients, ensuring better digestibility and a rich, natural flavour.

Premium Meat Sourcing

They use only high-quality meats sourced from human-grade processing facilities and deliver them fresh to IVORY COAT kitchens. Trust that your cat is receiving superior nutrition backed by quality assurance.